"It amazed me how one planner can take care of so many aspects of a person's life. The more I read about planners, the more I would feel like creating one."
‘Scribbling All Day’ started as a side hustle that I was managing along with my full-time job as a brand manager at a design studio. As a designer, I was always inclined towards thoughtful stationery. I would get very excited every time a stationery brand would launch a new planner or journal. I would do a lot of research to understand the nuances of these products. It amazed me how one planner can take care of so many aspects of a person's life.
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The more I read about planners, the more I would feel like creating one. I even considered joining a stationery brand as a full-time designer, however, that would give me very limited control over the final output. Thus, entrepreneurship was the obvious answer.
I have always aspired to create products that I felt a need for in my life and make them accessible to the masses. I started my research and ideation long back and launched my first product in 2021 end using the little savings I had. After a great response from the audience, I came up with another one in 2022 end and now there is no looking back! I have a new launch planned for every second month now.
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- Stuti Bajaj (founder)
This brand is home to all things aesthetic, mindful and feel-good. I am very spiritual as a person and all my products have a touch of that. I see stationery from a self-development lens more than simply aesthetic products.
I am a communication designer born and bought up in Delhi, graduated from Srishti School of Art, Design and Technology.
I religiously drew every day ever since I could remember.
Though I was interested in and excelled at all subjects in school, I always had a special spot for art. I would run to the art room as soon as I would get a little free time in school. I would sit an observe my art teacher make prayer charts, backdrops for assembly, theatrical properties and so on. I would love to make project report files to the extent that would also do them for my friends.
My love for art kept growing with each passing day and with proper guidance, I knew Communication Design was something I could happily spend my entire life doing.